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Add Apple iBeacon Technology To Your App

  • iBeacon

What is iBeacon?

iBeacon is the Apple solution for location awareness that is integrated with a customers iOS device and opens up a world of mobile business opportunities. It’s relatively new technology and those who can adopt this new standard in mobile advertising can quickly can steal a march on their competitors.

The iBeacon hardware is a low cost, low power bluetooth device that broadcasts a signal that can, when combined with Apple location services, alert an app as you approach to listen out for a iBeacon signal. Once the app receives this signal it can trigger an action.

How can it work for me in my sector?

Museum, Heritage Site or Institution? If you are a museum you could alert your customers as they pass in the street of a new collection that has opened in the last few days. If they are already inside the museum you can alert them to additions to a collection that have been added since their last recorded visit. If you are a heritage site that has recently finished restoring an area you can remind visitors as they drive through the front gates not to miss a newly opened room and provide information on its history and contents direct to the phone.

School or University? Educators can use iBeacons to alert students when entering a specific educational area of the expected behaviour or help new students to navigate around the school. As a student is entering a classroom or lecture theatre, they can have the relevant syllabus materials delivered to the device.

Retail Store? If you are a retailer, you can broadcast an exclusive offer to your app users as they approach the door even if they were initially only planning on passing by. If they are already inside the store you can let them know of new products as they are passing the display unit or if they have a history of being a coffee lover then entice them to try the new exclusive brand available in the cafe.

Health & Safety? For restricted, dangerous or those areas that require PPE an alert could be displayed on the users phone as they approach the area and if they continue a notification could be sent to an authority to alert them of this danger.

There are so many possibilities with this technology. Combine the data collected on customer movements from these devices with buying patterns held in the app this can all provide valuable data on the behaviour of your customers.

Contact Gooii today to find out more.

Posted in: Blog blog rss feed | Date: 23rd June 2017 | Author: craiggooii-com | Sector: Android, app, Commercial, iBeacon, iPhone, Mobile, software development, Web

http://www.gooii.com/website-app-design-nottingham/news/add-apple-ibeacon-technology-app/

Developing an App - Episode 2 - Time For A Rebrand?

Rebrand your business so it’s ready for the mobile age

You may have been using the same logo and brand identity for many years, and it has probably served you well. But all logos, even those from giants like Coca Cola or McDonalds have been revised, tweaked and updated over the years to keep them modern, fresh and communicate the correct message for those times. However it is not always a wholesale change of branding that is required, those iterations are always subtle and looking back at the original logo you can still recognise who it is. If you search Google for ‘coca cola 1950’ you will see those classic advertisements sparking nostalgia in some but your recognition of the brand is instant.

If you are making your first step into the mobile space you will need to have a modern, fresh and recognisable presence on this new platform to be seen as current. Having an app where the logo and colour scheme look like they are from 1920’s is not going to engage the user as much as something that is fresh and modern where users find the brand engaging and exciting to look at. You can have the best user experience developers working on your app but if the brand isn’t stimulating and exiting users could be turned off immediately.

So when you need a new app (or maybe a website or any new market engagement) considering the following benefits of a rebrand:

  1. Attract prospects with a new exciting brand identity that is modern and gives them the feeling they want to work with you.
  2. The rebrand will communicate your company’s values and attracts the type of customer you want to work with.
  3. It communicates your companies professionalism and can give you the opportunity to increase your fees to your customers.
  4. Differentiate yourselves from your competitors, maybe adjust your company focus if needs be and stand out in your market place.
  5. People buy from people and if you staff are proud to wear your logo they will be more confident, engaging and their ability to enthuse others to work with you will be increased. Your rebrand will have a positive effect on staff, moral and engagement with customers and prospects.
  6. If you are pushing into new markets or your business model and demographic has changed over the years, the rebrand can help you achieve more success by resonating with that new demographic. Remember society and culture also changes over the years.
  7. Rebranding is a great opportunity for you to engage in plenty of social media activity even leading up to the change. Give your followers snippets of new ideas coming soon.
  8. When recruiting, potential high quality employees will see your brand identity and be inspired to work for you too.

When making a decision to rebrand your company, it is not one to be taken lightly and it does have its risks. It needs to be well researched and executed but it can bring amazing results. Not rebranding and leaving your company with an image that is looking tired and out of date could be much more of a risk for your companies future going forward than a rebrand.

Coming in Episode 3; How much does it cost to develop an app?

Posted in: Blog blog rss feed | Date: 19th June 2017 | Author: craiggooii-com | Sector: Android, app, Commercial, iPhone, Mobile, software development, Web

http://www.gooii.com/website-app-design-nottingham/blog/developing-app-episode-2-time-rebrand/

Developing An App - Episode 1 - Why?

Does your business really need an app?

The simple answer is yes you do, otherwise your competition could gain a major business advantage over you. I guess you would expect us to say that but a business that has its own app can steal the march on its competitors by offering their customers the benefit of quick and easy communication and purchases, improved customer service and keeping up to date with them on the go. In 2016 90%* of companies surveyed said they were going to increase investment in their mobile apps so if you are not one of these 90% you could be in danger of falling behind.

 

1 – Improve Perceived Value With Your Clients

Giving your customers an app to keep in touch with their orders not only gives added value but benefits such as a free draw or loyalty points is a good way to add even more perceived value. We know customers who have promotions such as ‘freebie Friday’ or ‘Manic Monday’ where app users can win small items like some business cards, a banner, branded pens and notepads. It works a treat, engages app users, builds loyalty and doesn’t cost the company much in costs.

 

2 – Build A Stronger Brand

Consider this, everyone is looking at their phones everywhere they go. Is the opportunity to be there with them a good one? Letting them know of your special offers, discounts, exclusive app offers, loyalty discounts, news feeds? Of course it is!

Even if they are mostly using their devices for LinkedIn, Twitter or Facebook, your app is there on their phone and if you have a well designed icon they will still see this during every day navigation and be subconsciously reminded of your brand.

 

3 – Win More Business Quicker

There are so many reports that have been commissioned over the years that provide different measures on how much it costs to win new clients versus selling new services to existing clients. Having an app allows you to push those new services to the existing clients quicker than ever before and gain a faster ROI.

New customers can be attracted by the knowledge you have an app that allows them to order anytime of the day or night quickly and gain improved customer service.

 

4 – Staying Ahead Of Your Competition

Let’s face it, your competition will be trying to court your customer all the time. If they don’t have an app, the perception is that they are well behind you in technology, service levels won’t be as good and it will just reaffirm how advanced your business is to them. They will consider it a backward step to even considering changing supplier!

 

5 – Boost Efficient With Order Submission To Your SOP/MIS/ERP

E-commerce is mostly thought of as the concept of selling online to the masses 24 hours a day with low overheads. If this is your thought then you are right but you are missing a major advantage for your business.

You can gain major efficiency savings by submitting these online orders directly into your SOP/MIS/ERP system via an API. Recent studies have indicated that the cost of administering online orders where they have to be rekeyed into an order or invoice system can range from £30 to £80 per order, so all your profit could have evaporated before the administration of that order is complete. On smaller value orders you could even be loosing money.

 

6 – Make It Easy For Your Customer To Re-Order

If you supply physical product, consider printing a code on the item or box that your app can read. This allows a buyer to notice they are getting low, scan, confirm quantity and submit in less than 3 clicks. Be smart and use the GPS within the device to establish what location they are ordering from to preset delivery. Quick and efficient. If you then submit this order to your internal system via an API then it goes direct to production with no manual touch points.

 

Your own dedicated business app keeps you ahead of your competition on so many levels.

 

Coming in Episode 2; When designing your app, should you also take the opportunity for a rebrand?

* https://arc.applause.com/2016/01/18/mobile-app-investment-in-2016/

Posted in: Blog blog rss feed | Date: 12th June 2017 | Author: craiggooii-com | Sector: Andriod, app, Commercial, iPhone, Mobile, software development, Web

http://www.gooii.com/website-app-design-nottingham/blog/developing-app-episode-1/

The Historical Association Conference 2017

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A SUPERB EVENT

350 people attended the annual 2 day Historical Association Conference 2017 and they were in for a treat with the keynote address given by the author, lecturer, broadcaster and champion of history Michael Wood who spoke on the Anglo-Saxons and the making of England.

You can find more via the link below including links to their Twitter feed. #Gooii_Design #Gooii_Partner

https://www.history.org.uk/ha-news/news/3348/ha-conference-2017-report

Posted in: Blog blog rss feed | Date: 23rd May 2017 | Author: craiggooii-com

http://www.gooii.com/website-app-design-nottingham/news/historical-association-conference-2017/

2017 International Museum Day

  • http://www.gooii.com/wp-content/uploads/2017/05/IMD2017_eng.png

SUPPORT YOUR LOCAL MUSEUM THIS WEEK

Today is International Museum Day. Check your local museum for events and activities. Proud to be a partner with some of the finest heritage and culture institutions in the world including Imperial War Museum, Royal Armouries, University of Cambridge Museums, National Maritime Museum, Royal Museums Greenwich, Museum of London and more. http://ow.ly/SMR330bRAnk #Gooii_Design #Gooii_Partners #MuseumDay

Posted in: Blog blog rss feed | Date: 19th May 2017 | Author: craiggooii-com

http://www.gooii.com/website-app-design-nottingham/blog/2017-international-museum-day/

2017 Survey Results

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AMAZING RESULTS

All clients who traded with Gooii in the 2016 financial year were requested to provide feedback so we could obtain valuable statistics as to where we are successful and where we could improve. The results were excellent and surpassed all of our expectations. We are very proud of how the team have delivered projects and exceeded customer expectations in all areas. Key areas included 100% of clients that were satisfied with the communication they received from the team and would also recommend us to others!

It was interesting that Virtual Reality and Augmented Reality we popular areas where our clients believe would be a part of their future development plans, possibly based on our success with apps like DriveVR.

To download DriveVR and see how VR can help your business visit: gooii-apps.com/drivevr

Posted in: Blog blog rss feed | Date: 18th May 2017 | Author: craiggooii-com

http://www.gooii.com/website-app-design-nottingham/blog/2017-survey-results/

PlayStation VR - VR App Design

As well as building apps for Google Cardboard VR, Gooii are excited about the prospect of developing for PlayStation VR (PSVR). I have to admit I was a little dubious about Sony’s first foray into virtual reality but the thing just blew me away. The headset itself is light, comfortable and looks futuristic in a ‘Back To The Future II’ kind of way. Its only real downside is the spaghetti junction of wires used to hook up to the PS4, junction box and TV (second screen), but if Sony had to find a way to make the device (relatively) affordable this seems to be the best solution.

Putting on the headset genuinely feels like “you’re going in”, reminiscent of old films like ‘Tron’ or ‘Lawnmower Man’. The 3D effect is also superb, everything you see feels solid and real and, despite the PSVR lower resolution when compared to most TVs, or the Oculus Rift and HTC Vive for that matter, this is quickly put aside when the device takes over and transports you to a new world.

PSVR feels like a snapshot of VR’s future where slimmer, lighter, higher resolution headsets will be on the way in the next 3-5 years but Sony’s first attempt at Virtual Reality completely nails it and has to be experienced to be believed.

If you would like to talk to Gooii about developing a VR app for your business, please get in touch.

Posted in: Blog blog rss feed | Date: 18th October 2016 | Author: philgooii-com

http://www.gooii.com/website-app-design-nottingham/blog/playstation-vr-vr-app-design/

Google Daydream VR

Google is already leading the way with cost effective virtual reality apps, by utilising existing mobile devices via their excellent Cardboard VR technology. Google have now officially announced the next step in their VRevolution by introducing the Daydream View VR headset, which enables high quality VR experiences with a simple smart controller using a compatible Google Pixel device, or any Daydream-ready phone. As well as developing for Google Cardboard VR our Nottingham Gooii office will also begin support for Google Daydream.

Learn more at madeby.google.com/vr

Posted in: Blog blog rss feed | Date: 5th October 2016 | Author: philgooii-com

http://www.gooii.com/website-app-design-nottingham/blog/2146/

New VR App Design In Production

  • Safer Roads VR App
Alongside production company We Are Caravan, we recently filmed a series of Virtual Reality videos for an app we have in production for the Safer Roads Partnership. Over 2300 photos were taken during the shoot, over 40 hours of VR footage was shot and the filming involved some of Nottingham’s brightest young actors and stunt persons, as well as Worcester police and ambulance services. This ambitious film shoot also included a bespoke VR camera rig developed for the project.
 
The app will be released for for iOS and Android later this year and will utilise Google Cardboard VR technology.

Posted in: Blog blog rss feed | Date: 20th September 2016 | Author: philgooii-com

http://www.gooii.com/website-app-design-nottingham/news/new-vr-app-in-production/

Virtual Reality - Google Cardboard VR

Virtual Reality may not be new but this year it will become both mainstream and affordable. Leading the VR charge are Oculus Rift, Sony and Samsung but as app developers it’s Google Cardboard VR that’s exciting us most.

Google Cardboard VR is well within the reach of every modern smartphone owner, using cheap cardboard kits which can be purchased online for around £1 or downloaded for free and constructed at home. The user then places their iPhone or Android phone into the headset to view virtual reality content.

This is exciting stuff and a perfect fit for Gooii, as videos can easily be created and uploaded to YouTube or placed inside an app and launched on the Apple iOS and Android app stores. This opens up a new, cost effective and viable avenue route to VR content and company promotion.

It’s a very exciting time indeed. google.com/cardboard

Posted in: Blog blog rss feed | Date: 12th April 2016 | Author: philgooii-com

http://www.gooii.com/website-app-design-nottingham/blog/virtual-reality-google-cardboard-vr/